Blog
Keyword Cannibalization: When Google Can’t Decide, You Lose
When multiple pages compete for the same keyword, Google gets confused. Learn how to identify, fix, and prevent keyword cannibalization to stabilize your rankings.
What Don Draper Can Teach SEOs in the Age of AI
As AI reshapes search, the lessons from Don Draper show how experience — not shortcuts — carries marketers through major shifts.
Last-Minute Merchant Center Optimization: It’s Not Too Late for Q4
If your Merchant Center feed isn’t clean and complete, you’re leaving money on the table — even at the last minute.
Product Grid SEO: How Many Are There?
63% of e-commerce keywords surface three or more organic product grids inside Google’s core results.
AI Overviews vs. Product Grids: Who Really Owns E-Commerce SERPs?
AI Overviews aren’t stealing your clicks. Product grids still run the show.
Topic Clusters Aren’t Dead — They’re Evolving With AI
Think topic clusters are over? AI just changed the rules. See how artificial intelligence is reshaping search.
Beyond Paid: The Hidden Organic Shockwave from Amazon’s Google Shopping Exit
Forget Prime Day. Amazon’s organic product grid erosion just created a PRIME SEASON of e-commerce SEO opportunity.
Database of Intentions: Transactional vs Informational Searches
What if your keyword strategy started not with search volume, but with human intention?
Decision Analytics Meets SEO Content: How to Actualize Keyword Data
What if your keyword strategy didn’t end with a spreadsheet, but actually shaped every stage of your content?
You’ve Done Keyword Research and Built a List. Now What?
Keyword mapping is often siloed and manual—this post explores what happens when you connect it to workflow, optimization, and reporting in one unified system.
