Blog
Adapting to SEO Change Without Chasing Every Shiny New Thing
From product grids to AI, the SEO surface keeps shifting. Here’s how I think about adapting without chasing distractions, and why teams, process, and basics still decide outcomes.
Flat Categories, Flat Results: The Shopify SEO Tradeoff
Many Shopify stores plateau in search not due to effort, but because flat categories limit how products are understood, grouped, and surfaced.
What Is Keyword Mapping and Why Does It Matter in 2026?
Keyword mapping didn’t die. It grew up. Learn how mapping ideas to pages still drives visibility in AI-led search.
Flying Blind: Why Tracking Only Top Rankings Misses the Real SEO Story
SEO growth doesn’t start in analytics — it starts in the rankings you’re not watching. Here’s why tracking the full top 100 results matters more than ever.
How Google’s Organic Product Feeds Reshape E-Commerce Visibility
Data from 17,888 keywords shows how Google’s organic product grids now decide who gets seen in e-commerce.
Structured Data in an AI-Driven Search Era – What You Should (and Shouldn’t) Do
Mixed advice on schema? This guide explains when structured data still helps, when it’s wasted effort, and how to make smarter choices in AI-driven search.
Keyword Cannibalization: When Google Can’t Decide, You Lose
When multiple pages compete for the same keyword, Google gets confused. Learn how to identify, fix, and prevent keyword cannibalization to stabilize your rankings.
What Don Draper Can Teach SEOs in the Age of AI
As AI reshapes search, the lessons from Don Draper show how experience — not shortcuts — carries marketers through major shifts.
Last-Minute Merchant Center Optimization: It’s Not Too Late for Q4
If your Merchant Center feed isn’t clean and complete, you’re leaving money on the table — even at the last minute.
Product Grid SEO: How Many Are There?
63% of e-commerce keywords surface three or more organic product grids inside Google’s core results.
