Keyword Strategy
Adapting to SEO Change Without Chasing Every Shiny New Thing
From product grids to AI, the SEO surface keeps shifting. Here’s how I think about adapting without chasing distractions, and why teams, process, and basics still decide outcomes.
Keyword Cannibalization: When Google Can’t Decide, You Lose
When multiple pages compete for the same keyword, Google gets confused. Learn how to identify, fix, and prevent keyword cannibalization to stabilize your rankings.
Decision Analytics Meets SEO Content: How to Actualize Keyword Data
What if your keyword strategy didn’t end with a spreadsheet, but actually shaped every stage of your content?
