General
Flying Blind: Why Tracking Only Top Rankings Misses the Real SEO Story
SEO growth doesn’t start in analytics — it starts in the rankings you’re not watching. Here’s why tracking the full top 100 results matters more than ever.
How Google’s Organic Product Feeds Reshape E-Commerce Visibility
Data from 17,888 keywords shows how Google’s organic product grids now decide who gets seen in e-commerce.
Structured Data in an AI-Driven Search Era – What You Should (and Shouldn’t) Do
Mixed advice on schema? This guide explains when structured data still helps, when it’s wasted effort, and how to make smarter choices in AI-driven search.
What Don Draper Can Teach SEOs in the Age of AI
As AI reshapes search, the lessons from Don Draper show how experience — not shortcuts — carries marketers through major shifts.
Last-Minute Merchant Center Optimization: It’s Not Too Late for Q4
If your Merchant Center feed isn’t clean and complete, you’re leaving money on the table — even at the last minute.
Product Grid SEO: How Many Are There?
63% of e-commerce keywords surface three or more organic product grids inside Google’s core results.
AI Overviews vs. Product Grids: Who Really Owns E-Commerce SERPs?
AI Overviews aren’t stealing your clicks. Product grids still run the show.
Beyond Paid: The Hidden Organic Shockwave from Amazon’s Google Shopping Exit
Forget Prime Day. Amazon’s organic product grid erosion just created a PRIME SEASON of e-commerce SEO opportunity.
Database of Intentions: Transactional vs Informational Searches
What if your keyword strategy started not with search volume, but with human intention?
You’ve Done Keyword Research and Built a List. Now What?
Keyword mapping is often siloed and manual—this post explores what happens when you connect it to workflow, optimization, and reporting in one unified system.
