General
What Don Draper Can Teach SEOs in the Age of AI
As AI reshapes search, the lessons from Don Draper show how experience — not shortcuts — carries marketers through major shifts.
Last-Minute Merchant Center Optimization: It’s Not Too Late for Q4
If your Merchant Center feed isn’t clean and complete, you’re leaving money on the table — even at the last minute.
Product Grid SEO: How Many Are There?
63% of e-commerce keywords surface three or more organic product grids inside Google’s core results.
AI Overviews vs. Product Grids: Who Really Owns E-Commerce SERPs?
AI Overviews aren’t stealing your clicks. Product grids still run the show.
Beyond Paid: The Hidden Organic Shockwave from Amazon’s Google Shopping Exit
Forget Prime Day. Amazon’s organic product grid erosion just created a PRIME SEASON of e-commerce SEO opportunity.
Database of Intentions: Transactional vs Informational Searches
What if your keyword strategy started not with search volume, but with human intention?
You’ve Done Keyword Research and Built a List. Now What?
Keyword mapping is often siloed and manual—this post explores what happens when you connect it to workflow, optimization, and reporting in one unified system.
