How to Map Search Terms to Your Customer Journey A few years ago, Google shared its findings from a six-month deep dive into their users’ clickstream data to understand customers’ journeys. They found that consumer touchpoints can range from 20 to 500, depending on what they are purchasing. In one example they shared, a consumer’s … Read more
Keyword research data is more available and robust than ever before, and SEOs and content marketers are getting ever more sophisticated with how they are collecting and utilizing this data to drive their strategy. Even for small to midsize programs it is appropriate to evaluate and organize many thousands of keyword phrases. But once you … Read more
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