When organic product grids appear in Google’s main search results, how many do you actually see per query? To find out, we analyzed 61,000+ e-commerce keywords where organic product grids were present.
E-commerce teams often rely on rank reports to judge visibility, yet the real competition sits inside Google’s organic product grids. These units pull from merchant feeds and occupy the most shoppable areas of the page, often appearing multiple times within a single query.
Our review of more than 61,000 commercial keywords shows just how common stacked grids have become and why feed quality and grid presence now shape organic performance far more than a traditional position number.
These are the three most common organic product grid categories.
- Popular products: An organic product grid that highlights top-selling or highly relevant items from multiple online stores. Appears most often for product-focused searches and drives major e-commerce visibility.
- More products: A secondary grid on Google that expands on the main “Popular products” section, showing additional related items or variations from a wider range of merchants.
- In stores nearby: A grid showing local availability of products at nearby physical stores, based on the user’s location and local inventory feeds.
What We Found
The majority of product-focused SERPs don’t stop at a single grid. Instead, most display two, three, or even four unique organic product grids on the same page.
In fact, our data shows that nearly 63% of e-commerce keywords feature three or more organic product grids embedded directly into the organic results.
These are not ads — they’re fully organic placements powered by structured data and merchant feeds. And when three or four grids appear, they collectively occupy about 40% of the total organic real estate on the page.
This finding builds on insights from our earlier post, AI Overviews vs. Product Grids: Who Really Owns E-Commerce SERPS, which showed that AI Overviews rarely appear alongside product grids — further proof that organic product visibility remains the key battleground for e-commerce SEO.
Why It Matters
That much visual dominance means organic product grids have become the centerpiece of e-commerce visibility. They push traditional blue links further down the page and capture the most clickable, shoppable space on the SERP.
For e-commerce marketers, that shift has clear implications:
- You’re no longer competing for a single organic position.
- You’re competing for inclusion across multiple grids tied to your products, categories, and brand visibility.
Understanding how often these grids appear and how much Google SERP real estate they take up shapes your organic strategy.
Our Takeaway
Optimize for Product Grids, not Blue Links
The shift is clear: organic listings in Google are no longer defined by blue links. Product grid SEO now decides who actually shows up in the parts of the page shoppers click first. Teams that treat grids as core search real estate and keep their merchant data sharp see the lift, especially when they dial in what most people call their “optimize Google Shopping feed” work. If you want to see how fast feed changes can reshape this space, take a look at our companion post, Beyond Paid: The Hidden Organic Shockwave from Amazon.
Better yet, hit up our team to show you what we’re doing in Audience Key
