In an analysis of 90,000 e-commerce keywords, AI Overviews appeared alongside organic product grids only 4.2% of the time — and usually ranked below them.
Everyone’s watching AI Overviews, but few are paying attention to where the real clicks happen. For e-commerce marketers, the real story isn’t about generative answers taking over Google’s results. It’s about how much space product grids still command, and how little overlap they have with AI-generated content. Our analysis of 90,000 keywords suggests that organic product grids remain the anchor of e-commerce visibility, even as AI shapes the headlines.
Product grids, for newbies, are the organic shoppable panels that appear in Google search results that are typically labeled “Popular products,” “More products,” and “In stores nearby.”
Who This is For
E-commerce marketing teams and SEO leads who:
- Track or optimize for Google Shopping visibility
- Worry about the impact of AI Overviews on product search rankings
- Manage product feeds, structured data, and organic shelf space
- Use or are evaluating tools like Audience Key, Audience Edge Publishing, or other analytics platforms for tracking and improving organic visibility in product grids
In our latest analysis of 90,000 e-commerce keywords containing organic product grids, we wanted to understand how often Google’s AI Overviews appear on the same search results page.
The answer: only 4.2% of the time.
And in those rare cases, AI Overviews are typically positioned below the product grid, not above it.
What We Found
Our data suggests that Google still prioritizes shoppable, product-rich SERPs over AI-generated summaries when it comes to e-commerce intent. While AI Overviews are becoming more common in informational queries, product grids remain the dominant organic feature in commercial searches.
Why It Matters
For e-commerce brands, this finding underscores a key truth: It’s not the Google AI Overview that could kill your SEO success — it’s losing ground in organic product grids.
Google’s SERP real estate for shopping queries is still overwhelmingly shaped by product grids, not AI Overviews. If your products appear inconsistently — or not at all — in these grids, you’re likely losing visibility and sales to competitors.
For a striking example of how fast this landscape can shift, see our related analysis: “Beyond Paid: The Hidden Organic Shockwave from Amazon’s Google Shopping Exit.” When Amazon dropped out of Google Shopping Ads, its organic product grid presence collapsed — opening massive new shelf space for rival merchants.
The Takeaway
Stop worrying about AI Overviews.
Start focusing on consistent inclusion in organic product grids, optimizing your structured data, product feeds, and category relevance.
That’s where the real battle for organic e-commerce visibility is happening.
